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How to Use Google Analytics to Increase E-commerce Conversions

Google Analytics (GA) is one of the most important tools for Ecommerce businesses. This tool is integrated with more than 37.9 million websites and over 9 million websites use Google Analytics 4. It has the highest market share (29.62%) among all web analytics tools. The majority of users employ Google Analytics for marketing purposes. Source […]

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SaaS B2B Facebook Ads – How To Drive Leads In A Cookieless Future

Getting SaaS B2B Facebook Ads right is hard. Facebook, a platform that delivers ads at scale, across targeted audiences, is fundamentally the opposite of targeted B2B marketing. As a result, the challenge with Facebook Ads for B2B advertising is not driving leads. The challenge lies in how to drive high-quality leads with a propensity to […]

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How To Improve B2B Lead Generation and Get Higher Quality Leads

Effective B2B lead generation is the lifeblood of sales development. Without a steady flow of qualified leads there is no demand for a product leaving the sales team with an empty sales pipeline. What is B2B Lead Generation B2B lead generation drives prospective leads to your organization’s sales team. Sales qualifies these leads,  creating a […]

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Driving Marketing Success: The Power of Reverse ETL in ROI Growth

ETL (Extract Transform and Load) solutions are designed to centralize data across products and software into a single data warehouse to create one source of truth. Reverse ETL is the inverse process. With reverse ETL, the goal is to send customizable data models and identifiers from your source of truth back to systems that can […]

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